Creative Response Evaluation – Work (CRE-W)

Author(s) : J. C. Kaufman and R. Reiter-Palmon

Publisher : Hogrefe UK


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Grouped product items
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Creative Response Evaluation – Work (CRE-W) eManual

SKU : EP086

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Creative Response Evaluation – Work (CRE-W) – Online Standard Report

SKU : E1134

Qualification required
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Purpose: Measure different kinds of creative thinking in a business context.
Time: 15 – 20 minutes
Format: Online

The Creative Response Evaluation – Work (CRE-W) assists organisations with selection, development, and building project teams by measuring different kinds of creative thinking in a business context.

Creativity has been described as the most important economic resource of the 21st century. Research shows that creativity is one of the characteristics most needed to cope with today’s complex business environment, and in response to this, companies are increasingly including a chief innovation officer (CIO) among their senior management.

The CRE-W supports organisations with selection and development by assessing the way candidates respond to situation-based, realistic work problems. It measures the test taker’s ability to innovate, and how likely they are to use their creative initiative in the workplace.


The CRE-W presents a series of 12 scenarios and possible responses representing dilemmas typically encountered at work. Each possible response is rated according to how likely the respondent would be to choose it.

On completion, three scores are calculated:

  1. The Creative Initiative score measures the overall likelihood of the respondent choosing a creative response when faced with a critical decision.
  2. The New creative thinking style score reflects the tendency to think of radically new ideas, pursue multiple opportunities and take risks.
  3. The Different creative thinking style score reflects the tendency to adapt and improve existing ideas, processes, products and services, while taking account of constraints.

The Creative Initiative score is designed for use in selection for positions where creativity is a job requirement. The New and Different creative thinking style scores may also be used in selection but are specifically applicable to developing project teams.

Research shows that teams are most successful when they encompass different styles of creative thinking, and combining individuals with high New and Different creative thinking style scores is an effective way to achieve this. All three scores have applications in individual development and coaching.

Online Testing

The HTS 5 online platform makes it possible to set up testing, manage multiple test takers, download results and offer remote testing easily.

CRE-W Sample Standard Report
HTS 5 User Guide & FAQs
HTS 5 Tutorial Videos

J. C. Kaufman and R. Reiter-Palmon

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