Purpose: Assess career interests
Age: 14+ years
Time: 45 minutes
Administration: Individual and group
The Jackson Vocational Interest Survey (JVIS) consists of 289 pairs of statements describing job related activities.
The JVIS employs a forced-choice format asking respondents to indicate a preference between two options. This format offers an improvement over Likert rating scales as it minimises susceptibility to response bias and helps the test taker discriminate between career interests.
The JVIS places equal emphasis upon the measurement of interests of women and men. The survey was standardised in such a way that an equal number of males and females contributed to the selection of activities and scales, and activities were required to show discrimination of each sex separately. This format allows males and females to be measured in terms of a common set of interest dimensions which do not make discriminations on the basis of traditional “male” and “female” occupations.